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The team

Senior attention, without the layers.

Prime Media is designed to keep advice direct and delivery close to the people responsible for the work.

George Liddiard

Commercial Director

George Liddiard

George leads Prime Media’s commercial and client work, bringing together outdoor planning, procurement and campaign delivery. He has built his career connecting the buy and sell sides of complex markets, developing a sharp understanding of what clients need, how partners operate and where genuine value can be created. Drawing on years of senior sales experience and a strong industry network, George turns ambitious briefs into clear, practical activations—balancing standout presence with disciplined buying, trusted relationships and dependable execution.

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Simon Baskerville

Non-Executive Director

Simon Baskerville

Simon brings strategic challenge, commercial perspective and operational discipline to Prime Media. He supports the company’s direction and governance, helping ensure the business grows thoughtfully while keeping client service clear, responsive and accountable.

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